Social CRM to Reduce Perceived Risks in Online Purchase Behavior.
Dayse Liz Das Graças ConceiçãoJulio A. N. VianaCristiana Fernandes De MuylderOlaf ReinholdRainer AltPublished in: WI/IAT (2022)
Keyphrases
- purchase behavior
- social influence
- online communities
- online learning
- cross cultural
- social networks
- social networking sites
- social presence
- online social
- communication tools
- learning community
- computer mediated
- online search
- instant messaging
- social learning
- social interaction
- social media
- decision making
- sponsored search advertising
- search engine
- risk management
- social networking
- information systems