Using Clustering Analysis and Association Rule Technology in Cross-Marketing.
Yang ChengMing ChengTao PangSizhen LiuPublished in: Complex. (2021)
Keyphrases
- clustering analysis
- data mining technology
- data mining
- association rules
- customer segmentation
- cluster analysis
- clustering method
- fuzzy clustering
- clustering algorithm
- microarray
- cluster membership
- association rule mining
- validity measures
- data clustering
- knowledge discovery
- k means
- anomaly detection
- machine learning
- fuzzy c means
- gene expression profiles
- itemsets
- data sets
- data mining techniques
- rough sets
- computational intelligence
- expert systems
- artificial intelligence
- information retrieval
- neural network