What Drives Successful Complaint Resolutions on Social Media?: Evidence from the Airline Industry.
Priyanga GunarathneHuaxia RuiAvi SeidmannPublished in: HICSS (2017)
Keyphrases
- social media
- yield management
- case study
- information systems
- consumer products
- empirical evidence
- frame rate
- user generated content
- world wide
- online marketing
- learning algorithm
- information technology
- big data
- social media platforms
- social networking
- revenue management
- economic development
- real time
- multiresolution
- genetic algorithm
- data sets