The impact of social setting on the recall and recognition of in-game advertising.
Laura HerrewijnKarolien PoelsPublished in: Comput. Hum. Behav. (2015)
Keyphrases
- recognition rate
- object recognition
- recognition accuracy
- computer games
- social networks
- game theory
- social dynamics
- recognition algorithm
- social interaction
- automatic recognition
- character recognition
- precision and recall
- pattern recognition
- feature extraction
- game based learning
- nash equilibrium
- activity recognition
- high precision
- social media
- virtual world
- action recognition
- recognition process
- learning community
- social capital
- role playing game