Strategizing for mass customization by playing the business networking game.
Martijn R. HoogeweegenDiederik W. van LierePeter H. M. VervestLorike Hagdorn van der MeijdenIdo de LepperPublished in: Decis. Support Syst. (2006)
Keyphrases
- mass customization
- business models
- computer games
- game playing
- mass production
- product development
- product design
- human players
- life cycle
- video games
- product configuration
- electronic commerce
- business process
- manufacturing process
- data mining
- case study
- product information
- peer to peer
- information systems
- decision making
- decision support
- knowledge discovery
- cloud computing
- knowledge acquisition
- knowledge intensive
- distributed computing
- educational games
- design process