Success Factors for Analytical Customer Relationship Management in B2B Companies.
Manuela FrießKarin HartlOlaf JacobPublished in: AMCIS (2019)
Keyphrases
- success factors
- customer relationship management
- critical success factors
- competitive advantage
- marketing strategies
- customer data
- customer churn
- data mining
- electronic commerce
- service quality
- business processes
- data mining technology
- data mining applications
- m learning
- knowledge management
- business applications
- call center
- information technology
- information quality
- information systems