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Manuela Frieß
Publication Activity (10 Years)
Years Active: 2019-2019
Publications (10 Years): 1
Top Topics
Customer Data
Information Quality
Success Factors
Customer Relationship Management
Top Venues
AMCIS
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Publications
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Manuela Frieß
,
Karin Hartl
,
Olaf Jacob
Success Factors for Analytical Customer Relationship Management in B2B Companies.
AMCIS
(2019)