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Value co-creation and purchase intention in social commerce: The enabling role of word-of-mouth and trust.
Patrick Mikalef
Ilias O. Pappas
Michail N. Giannakos
Published in:
AMCIS (2017)
Keyphrases
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purchase intention
online shopping
social commerce
virtual communities
product quality
online stores
business models
content analysis
conceptual framework
quality control
customer satisfaction
survey data