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Exploring Effective Advertising Strategies: The Roles of Formats, Content Relevance and Shopping Tasks on Ad Recognition.
Chunping Jiang
Kai H. Lim
Yongqiang Sun
Published in:
ICIS (2009)
Keyphrases
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contextual advertising
targeted advertising
multimedia
sponsored search
metadata
automatic recognition
pattern recognition
short text
object recognition
recognition rate
human activities
multimedia data
relevance feedback
action recognition
visual recognition
display advertising
feature extraction
search engine