Chunping Jiang

Publication Activity (10 Years)

Years Active: 2008-2021
Publications (10 Years): 1

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Publications

Chunping Jiang, Fan Zhou
Reducing Online Sellers' Opportunistic Behavior: Designing Information Consistency and Information Relevancy. IHIET (Paris) (2021)
Yongqiang Sun, Kai H. Lim, Chunping Jiang, Jerry Zeyu Peng, Xiaojian Chen
Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation. Comput. Hum. Behav. 26 (6) (2010)
Chunping Jiang, Kai H. Lim, Yongqiang Sun
Exploring Effective Advertising Strategies: The Roles of Formats, Content Relevance and Shopping Tasks on Ad Recognition. ICIS (2009)
Chunping Jiang, Kai H. Lim, Yongqiang Sun, Jerry Zeyu Peng
Does Content Relevance Lead to Positive Attitude toward Websites? Exploring the Role of Flow and Goal Specificity. AMCIS (2009)
Yongqiang Sun, Kai H. Lim, Jerry Zeyu Peng, Chunping Jiang, Xiaojian Chen
Why and When Will Banner Blindness Occur? An Analysis Based on the Dual Processing Theory. AMCIS (2008)