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Do males and females think in the same way? An empirical investigation on the gender differences in Web advertising evaluation.
Yongqiang Sun
Kai H. Lim
Chunping Jiang
Jerry Zeyu Peng
Xiaojian Chen
Published in:
Comput. Hum. Behav. (2010)
Keyphrases
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gender differences
males and females
attitudes toward
statistically significant
job satisfaction
university students
college students
information technology
user interface
virtual environment
intrinsic motivation