Requirements Engineering im Customer Relationship Management: Erfahrungen in der Werkzeugauswahl.
Michael LorenzMarkus BodeKlaus SchmidPublished in: Softwaretechnik-Trends (2008)
Keyphrases
- requirements engineering
- customer relationship management
- software engineering
- life cycle
- goal oriented
- software development
- requirements specification
- data mining
- competitive advantage
- data mining applications
- relationship management
- marketing strategies
- systems development
- development process
- business process
- literature review
- requirements engineering process
- data mining technology
- information systems
- software requirements
- software intensive systems
- customer churn
- databases
- call center
- security requirements
- electronic commerce
- preprocessing
- case study