Research on the Influence of Agricultural Products Brand Story on Consumers' Purchase Intention Under the Background of Social New Retail.
Jia WeiPublished in: MMBD (2023)
Keyphrases
- purchase intention
- virtual communities
- online shopping
- product quality
- online stores
- survey data
- social networks
- process control
- social interaction
- customer satisfaction
- social media
- quality control
- virtual world
- supply chain
- service quality
- electronic word of mouth
- personal information
- online communities
- information sharing
- electronic commerce
- website
- machine vision
- user behavior
- quality of service