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How to Acquire Customers for Subscription Business Models in Machinery and Plant Engineering: Challenges and Coping Strategies.
Günther Schuh
Calvin Rix
Lennard Holst
Published in:
APMS (2) (2023)
Keyphrases
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business models
business opportunities
life cycle
electronic commerce
cloud computing
case study
service providers
conceptual framework
product information
control system
competitive environment
software engineering
mobile apps
web services
electronic markets
strategic management
database
collective intelligence