Introduction to the special issue: decision support issues in customer relationship management and interactive marketing for e-commerce.
P. K. KannanH. Raghav RaoPublished in: Decis. Support Syst. (2001)
Keyphrases
- customer relationship management
- decision support
- product configuration
- data mining technology
- data mining
- competitive advantage
- data mining systems
- marketing strategies
- decision support system
- relationship management
- customer churn
- data mining applications
- knowledge management
- customer base
- decision makers
- data warehouse
- data warehousing
- knowledge compilation
- business intelligence
- data mining techniques
- product information
- decision making
- call center
- database systems
- metadata
- databases