Tracking the imagined audience: A case study on Nike's use of Twitter for B2C interaction.
Jacky Au DuongFrauke ZellerPublished in: First Monday (2017)
Keyphrases
- social media
- real time
- electronic commerce
- object tracking
- case study
- particle filter
- visual tracking
- real time tracking
- kalman filter
- deformable objects
- test bed
- motion segmentation
- appearance model
- human computer interaction
- user interaction
- website
- social networking
- particle filtering
- moving target
- target tracking
- social networks
- neural network