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The effect of virtual sales agent (VSA) gender - product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention.
Ardion Beldad
Sabrina M. Hegner
Jip Hoppen
Published in:
Comput. Hum. Behav. (2016)
Keyphrases
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purchase intention
online shopping
product quality
online stores
virtual communities
survey data
online retailers
multi agent
quality control
customer satisfaction
real time
multi agent systems
virtual environment
service quality
internet shopping
product development
website