Jip Hoppen

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Product Development

Internet Shopping

Virtual Communities

Purchase Intention

Top Venues

Comput. Hum. Behav.

Publications

Ardion Beldad, Sabrina M. Hegner, Jip Hoppen
The effect of virtual sales agent (VSA) gender - product gender congruence on product advice credibility, trust in VSA and online vendor, and purchase intention. Comput. Hum. Behav. 60 (2016)