How KOLs Influence Consumer Purchase Intention in Short Video Platforms: Mediating Effects of Emotional Response and Virtual Touch.
Xuandi GongJinluan RenLi ZengRubin XingPublished in: Int. J. Inf. Syst. Serv. Sect. (2022)
Keyphrases
- purchase intention
- online shopping
- online stores
- product quality
- virtual communities
- survey data
- video data
- virtual world
- electronic word of mouth
- virtual environment
- real time
- website
- process control
- customer satisfaction
- video content
- quality control
- service quality
- network effects
- user interface
- prior studies
- open source