Rubin Xing

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Customer Satisfaction

Virtual Communities

Top Venues

Int. J. Inf. Syst. Serv. Sect.

Publications

Xuandi Gong, Jinluan Ren, Li Zeng, Rubin Xing
How KOLs Influence Consumer Purchase Intention in Short Video Platforms: Mediating Effects of Emotional Response and Virtual Touch. Int. J. Inf. Syst. Serv. Sect. 14 (1) (2022)