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The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology.
Peng Zhu
Zixi Liu
Xiaotong Li
Xu Jiang
Mark Xuefang Zhu
Published in:
Ind. Manag. Data Syst. (2023)
Keyphrases
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purchase intention
online shopping
online stores
electronic word of mouth
product quality
virtual communities
survey data
online reviews
real time
artificial intelligence
website
quality control
customer satisfaction
personal information
machine vision