Identifying and Responding to Customer Needs on Facebook Fan Pages.
Aikaterini ManthiouLanlung ChiangLiang Rebecca TangPublished in: Int. J. Technol. Hum. Interact. (2013)
Keyphrases
- website
- search engine
- social networks
- social media
- online social networks
- web pages
- social networking
- customer service
- social networking sites
- customer behavior
- electronic commerce
- customer satisfaction
- textual content
- data sets
- potential customers
- purchase behavior
- customer knowledge
- young adults
- assisted learning