Liang Rebecca Tang

Publication Activity (10 Years)

Years Active: 2013-2014
Publications (10 Years): 0

Top Topics

Social Networking

Reaction Diffusion

Purchase Behavior

Top Venues

Int. J. Technol. Hum. Interact.

Electron. Mark.

Publications

Aikaterini Manthiou, Liang Rebecca Tang, Robert Bosselman
Reason and reaction: the dual route of the decision-making process on Facebook fan pages. Electron. Mark. 24 (4) (2014)
Aikaterini Manthiou, Lanlung Chiang, Liang Rebecca Tang
Identifying and Responding to Customer Needs on Facebook Fan Pages. Int. J. Technol. Hum. Interact. 9 (3) (2013)