Social CRM from the Customer Perspective: A Preliminary Analysis of Differences between Brazilian and German Users.
Julio A. N. VianaRichard StüberOlaf ReinholdRainer AltPublished in: WI (2018)
Keyphrases
- preliminary analysis
- social media
- customer relationship management
- social networking sites
- user generated
- statistically significant
- online communities
- social bookmarking systems
- user generated content
- social networks
- social context
- online social
- micro blogging
- social relations
- social communities
- social tagging
- social web
- user interface
- recommender systems
- end users
- collaborative filtering
- user interaction
- user model
- electronic commerce
- social interaction
- social network sites
- social influence
- social bookmarking
- marketing strategies
- information access
- multiple perspectives
- individual user
- public space
- customer behavior
- social networking
- viral marketing
- potential customers
- virtual communities
- customer satisfaction