Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising.
Wai Han LoKa Lun Benjamin ChengPublished in: J. Inf. Technol. Tour. (2020)
Keyphrases
- virtual reality
- virtual environment
- three dimensional
- augmented reality
- computer graphics
- computer animation
- website
- virtual reality technology
- virtual space
- virtual world
- electronic commerce
- virtual museum
- virtual training
- collaborative virtual environments
- multi sensory
- metadata
- interactive virtual
- visual data mining
- consumer behavior
- virtual humans
- photorealistic
- data analysis
- image sequences
- digital museum
- range images