Ka Lun Benjamin Cheng

Publication Activity (10 Years)

Years Active: 2020-2020
Publications (10 Years): 1

Top Topics

Virtual Reality

Consumer Behavior

Top Venues

J. Inf. Technol. Tour.

Publications

Wai Han Lo, Ka Lun Benjamin Cheng
Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising. J. Inf. Technol. Tour. 22 (4) (2020)