From transactions to interactions: the value of co-creation processes within online brand consumer communities.
Barry ArdleyEleanor McIntoshJohn McManusPublished in: Bus. Process. Manag. J. (2020)
Keyphrases
- online communities
- online learning
- real time
- database
- virtual communities
- electronic commerce
- online shopping
- online search
- online markets
- process model
- knowledge sharing
- community structure
- social networks
- online advertising
- social capital
- pricing strategies
- online learning communities
- social support
- online retailers