Barry Ardley

Publication Activity (10 Years)

Years Active: 2016-2020
Publications (10 Years): 2

Top Topics

Mobile Phone Users

Online Retailers

Top Venues

Int. J. Online Mark.

Bus. Process. Manag. J.

Publications

Barry Ardley, Eleanor McIntosh, John McManus
From transactions to interactions: the value of co-creation processes within online brand consumer communities. Bus. Process. Manag. J. 26 (4) (2020)
Barry Ardley, Jialin Hardwick, Lauriane Delarue, Nick Taylor
Mobile Phone Purchasing and Brand Presence on Facebook. Int. J. Online Mark. 6 (2) (2016)