The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong.
Aris Y. C. LamMei Mei LauCalvin ChengMing Yan WongPublished in: IC4E (2019)
Keyphrases
- hong kong
- purchase intention
- electronic word of mouth
- online shopping
- product quality
- online stores
- survey data
- positive or negative
- virtual communities
- online reviews
- higher education
- customer satisfaction
- process control
- attitudes toward
- service quality
- quality control
- marketing strategies
- electronic commerce
- website
- social network sites