Ming Yan Wong

Publication Activity (10 Years)

Years Active: 2019-2019
Publications (10 Years): 1

Top Topics

Electronic Word Of Mouth

Purchase Intention

Top Venues

Publications

Aris Y. C. Lam, Mei Mei Lau, Calvin Cheng, Ming Yan Wong
The impact of electronic word-of-mouth on young consumers' purchase intention in Hong Kong. IC4E (2019)