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Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments.

Zikun YeDennis J. ZhangHeng ZhangRenyu ZhangXin ChenZhiwei Xu
Published in: Manag. Sci. (2023)
Keyphrases
  • data driven
  • online advertising
  • data mining
  • learning algorithm
  • collaborative filtering
  • website
  • user interface
  • cold start
  • display advertising