Heng Zhang

Publication Activity (10 Years)

Years Active: 2018-2024
Publications (10 Years): 9

Top Topics

Partial Observability

Online Marketplaces

Causal Inference

Network Effects

Top Venues

Manuf. Serv. Oper. Manag.

Publications

Yunduan Lin, Mengxin Wang, Heng Zhang, Renyu Zhang, Zuo-Jun Max Shen
Content Promotion for Online Content Platforms with the Diffusion Effect. Manuf. Serv. Oper. Manag. 26 (3) (2024)
Yimin Wang, Mei Li, Ning Ma, Heng Zhang
Product Service Outsourcing: Impact of Environment Uncertainty and Partial Observability. Manuf. Serv. Oper. Manag. 26 (4) (2024)
Zikun Ye, Dennis J. Zhang, Heng Zhang, Renyu Zhang, Xin Chen, Zhiwei Xu
Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments. Manag. Sci. 69 (7) (2023)
Zhiyu Zeng, Hengchen Dai, Dennis J. Zhang, Heng Zhang, Renyu Zhang, Zhiwei Xu, Zuo-Jun Max Shen
The Impact of Social Nudges on User-Generated Content for Social Network Platforms. Manag. Sci. 69 (9) (2023)
Mohan Gopalakrishnan, Heng Zhang, Zhiqi Zhang
Multiproduct pricing under the multinomial logit model with local network effects. Decis. Sci. 54 (4) (2023)
Zikun Ye, Zhiqi Zhang, Dennis J. Zhang, Heng Zhang, Renyu Zhang
Deep Learning Based Causal Inference for Large-Scale Combinatorial Experiments: Theory and Empirical Evidence. EC (2023)
Heng Zhang, Paat Rusmevichientong, Huseyin Topaloglu
Assortment Optimization Under the Paired Combinatorial Logit Model. Oper. Res. 68 (3) (2020)
Leon Yang Chu, Hamid Nazerzadeh, Heng Zhang
Position Ranking and Auctions for Online Marketplaces. Manag. Sci. 66 (8) (2020)
Heng Zhang, Paat Rusmevichientong, Huseyin Topaloglu
Technical Note - Multiproduct Pricing Under the Generalized Extreme Value Models with Homogeneous Price Sensitivity Parameters. Oper. Res. 66 (6) (2018)