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Heng Zhang
ORCID
Publication Activity (10 Years)
Years Active: 2018-2023
Publications (10 Years): 7
Top Topics
Logit Model
Network Effects
Cold Start
Online Marketplaces
Top Venues
Manag. Sci.
Oper. Res.
Decis. Sci.
EC
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Publications
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Zikun Ye
,
Dennis J. Zhang
,
Heng Zhang
,
Renyu Zhang
,
Xin Chen
,
Zhiwei Xu
Cold Start to Improve Market Thickness on Online Advertising Platforms: Data-Driven Algorithms and Field Experiments.
Manag. Sci.
69 (7) (2023)
Zhiyu Zeng
,
Hengchen Dai
,
Dennis J. Zhang
,
Heng Zhang
,
Renyu Zhang
,
Zhiwei Xu
,
Zuo-Jun Max Shen
The Impact of Social Nudges on User-Generated Content for Social Network Platforms.
Manag. Sci.
69 (9) (2023)
Mohan Gopalakrishnan
,
Heng Zhang
,
Zhiqi Zhang
Multiproduct pricing under the multinomial logit model with local network effects.
Decis. Sci.
54 (4) (2023)
Zikun Ye
,
Zhiqi Zhang
,
Dennis J. Zhang
,
Heng Zhang
,
Renyu Zhang
Deep Learning Based Causal Inference for Large-Scale Combinatorial Experiments: Theory and Empirical Evidence.
EC
(2023)
Heng Zhang
,
Paat Rusmevichientong
,
Huseyin Topaloglu
Assortment Optimization Under the Paired Combinatorial Logit Model.
Oper. Res.
68 (3) (2020)
Leon Yang Chu
,
Hamid Nazerzadeh
,
Heng Zhang
Position Ranking and Auctions for Online Marketplaces.
Manag. Sci.
66 (8) (2020)
Heng Zhang
,
Paat Rusmevichientong
,
Huseyin Topaloglu
Technical Note - Multiproduct Pricing Under the Generalized Extreme Value Models with Homogeneous Price Sensitivity Parameters.
Oper. Res.
66 (6) (2018)