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Predicting Online Purchase Behavior: Replications and Test of Competing Models.
Hans van der Heijden
Tibert Verhagen
Marcel Creemers
Published in:
HICSS (2001)
Keyphrases
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purchase behavior
real time
probabilistic model
parameter estimation
statistical tests
neural network
real world
data mining
information systems
online learning
test cases
complex systems
accurate models