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Global Brand Perception Based on Social Prestige, Credibility and Social Responsibility: A Clustering Approach.
Rosario Medina Rodríguez
Alvaro Talavera
Martín Hernani-Merino
Juan G. Lazo Lazo
Jose Afonso Mazzon
Published in:
SIMBig (2019)
Keyphrases
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social responsibility
corporate social responsibility
clustering algorithm
k means
clustering method
social media
human perception
social interaction
outlier detection
social networks
expert systems
anomaly detection
theoretical analysis