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Jose Afonso Mazzon
Publication Activity (10 Years)
Years Active: 2014-2019
Publications (10 Years): 1
Top Topics
Hybrid Model
Parameter Values
Theoretical Analysis
Clustering Method
Top Venues
SIMBig
J. Glob. Inf. Manag.
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Publications
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Rosario Medina Rodríguez
,
Alvaro Talavera
,
Martín Hernani-Merino
,
Juan G. Lazo Lazo
,
Jose Afonso Mazzon
Global Brand Perception Based on Social Prestige, Credibility and Social Responsibility: A Clustering Approach.
SIMBig
(2019)
Paula Chimenti
,
Antonio Roberto Ramos Nogueira
,
Jose Afonso Mazzon
,
Marco Aurélio de Souza Rodrigues
,
Luiz Felipe Hupsel
Electronic Media Use: Towards an Integrative Model.
J. Glob. Inf. Manag.
22 (1) (2014)