E-Commerce Personalization in Africa: A Comparative Analysis of Jumia and Konga.
Makuochi NkwoRita OrjiJoshua C. NwokejiChinenye NduluePublished in: PPT@PERSUASIVE (2018)
Keyphrases
- electronic commerce
- product recommendation
- context aware
- user profiles
- recommender systems
- business models
- user modeling
- personalized information
- user profiling
- user model
- web personalization
- mobile commerce
- personalized web search
- collaborative filtering
- consumer behavior
- information filtering
- customer retention
- personalized recommendation
- real time
- mobile devices
- information retrieval