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When Social Media Delivers Customer Service: Differential Customer Treatment in the Airline Industry.
Priyanga Gunarathne
Huaxia Rui
Abraham Seidmann
Published in:
MIS Q. (2018)
Keyphrases
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customer service
social media
call center
yield management
customer satisfaction
customer behavior
inventory control
customer support
social networks
user generated content
world wide
online marketing
database systems
multi agent systems
social media data
point of sale