Racial Discrimination in Social Media Customer Service: Evidence from a Popular Microblogging Platform.
Priyanga GunarathneHuaxia RuiAbraham SeidmannPublished in: HICSS (2019)
Keyphrases
- customer service
- social media
- social networking sites
- social networks
- social networking
- united states
- inventory control
- customer behavior
- public opinion
- customer satisfaction
- user generated content
- real time
- information diffusion
- social media content
- call center
- online social networks
- information systems
- customer support
- social media data
- business strategy
- social relationships