Predicting credit card customer churn in banks using data mining.
Dudyala Anil KumarVadlamani RaviPublished in: Int. J. Data Anal. Tech. Strateg. (2008)
Keyphrases
- credit card
- customer churn
- data mining
- churn prediction
- fraud detection
- commercial banks
- credit risk
- customer data
- data mining technology
- customer relationship management
- credit scoring
- customer segmentation
- transactional data
- multiple criteria linear programming
- data mining techniques
- knowledge discovery
- prediction model
- data mining applications
- financial data
- outlier detection
- association rules
- data mining methods
- databases
- knowledge discovery in databases
- sensitive information
- data mining algorithms
- training set
- evaluation method
- cluster analysis
- training data