Is there any impact of digital marketing on marketing communication?: evidence from a FMCG company.
Mithun NandySoma Sinha RoyPublished in: Int. J. Electron. Bus. (2023)
Keyphrases
- customer relationship management
- website
- social media
- decision making
- financial services
- customer support
- data mining
- customer service
- long term
- high tech
- database marketing
- consumer behavior
- short and long term
- marketing strategies
- metadata
- potential customers
- customer data
- marketing campaigns
- telecommunications industry
- viral marketing
- direct marketing
- predictive modeling
- call center
- data mining technology
- empirical evidence
- knowledge discovery