Soma Sinha Roy

Publication Activity (10 Years)

Years Active: 2023-2023
Publications (10 Years): 1

Top Topics

Short And Long Term

Customer Support

Marketing Campaigns

Predictive Modeling

Top Venues

Int. J. Electron. Bus.

Publications

Mithun Nandy, Soma Sinha Roy
Is there any impact of digital marketing on marketing communication?: evidence from a FMCG company. Int. J. Electron. Bus. 18 (3) (2023)