Mithun Nandy

Publication Activity (10 Years)

Years Active: 2019-2023
Publications (10 Years): 2

Top Topics

Pharmaceutical Industry

Marketing Campaigns

Top Venues

Int. J. Electron. Bus.

Artif. Intell. Eng. Des. Anal. Manuf.

Publications

Mithun Nandy, Soma Sinha Roy
Is there any impact of digital marketing on marketing communication?: evidence from a FMCG company. Int. J. Electron. Bus. 18 (3) (2023)
Brajaballav Pal, Mithun Nandy
Innovation and business sustainability (IBS): empirical evidence from Indian pharmaceutical industry (IPI). Artif. Intell. Eng. Des. Anal. Manuf. 33 (2) (2019)