Multivariate Testing Confirms the Effect of Age-Gender Congruence on Click-Through Rates from Online Social Network Digital Advertisements.
Sean F. HigginsMaurice D. MulvennaRaymond R. BondAodheen McCartanStephen GallagherDarren QuinnPublished in: Cyberpsychology Behav. Soc. Netw. (2018)
Keyphrases
- online social networks
- social networks
- network structure
- male and female
- social relationships
- search engine
- community formation
- web search
- social media
- males and females
- age related
- social relations
- user activity
- search advertising
- sponsored search
- online social
- statistical tests
- contextual advertising
- social networking
- user behavior
- online social networking
- age groups
- information overload
- influence maximization
- interaction effects
- overlapping communities
- link prediction
- web pages