Aodheen McCartan

Publication Activity (10 Years)

Years Active: 2018-2018
Publications (10 Years): 1

Top Topics

Interaction Effects

Contextual Advertising

Influence Maximization

Top Venues

Cyberpsychology Behav. Soc. Netw.

Publications

Sean F. Higgins, Maurice D. Mulvenna, Raymond R. Bond, Aodheen McCartan, Stephen Gallagher, Darren Quinn
Multivariate Testing Confirms the Effect of Age-Gender Congruence on Click-Through Rates from Online Social Network Digital Advertisements. Cyberpsychology Behav. Soc. Netw. 21 (10) (2018)