Why do players buy in-game content? An empirical study on concrete purchase motivations.
Juho HamariKati AlhaSimo JärveläJ. Matias KivikangasJonna KoivistoJanne PaavilainenPublished in: Comput. Hum. Behav. (2017)
Keyphrases
- game theory
- game play
- online game
- repeated games
- imperfect information
- multi player
- board game
- pure nash equilibria
- soccer game
- games played
- boolean games
- game players
- educational games
- web content
- computer games
- game theoretic
- game design
- nash equilibrium
- human players
- video games
- user experience
- optimal strategy
- game playing
- electronic commerce
- playing games
- card game
- multimedia
- card games
- perfect information
- multimedia content
- product information