Measuring Online Trust of Websites: Credibility, Perceived Ease of Use, and Risk.
Cynthia L. CorritoreRobert P. MarbleSusan WiedenbeckBeverly KracherAshwin ChandranPublished in: AMCIS (2005)
Keyphrases
- perceived risk
- website design
- website
- purchase intention
- online stores
- internet users
- internet shopping
- negative impact
- online search
- online learning
- online banking
- virtual communities
- risk assessment
- online services
- decision making
- reputation mechanisms
- social capital
- perceived usefulness
- online shopping
- trust model
- real time
- online resources
- reputation information
- online sources
- risk management
- consumer trust