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Enhancing Customer Loyalty in Pure Internet Banking: An Analysis of Experience and NPS Shifts Using S-O-R Theory.

Qiu-Ze WuYu-Ling LienHsien-Hui TangMichael T. Lai
Published in: HCI (14) (2024)
Keyphrases
  • databases
  • internet banking
  • real time
  • data analysis
  • input output
  • hong kong
  • customer satisfaction