Zipei Ling

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Electronic Word Of Mouth

Attitudes Toward

College Students

Top Venues

Publications

Xiaoliang Fu, Lili Liu, Siyi Liang, Zipei Ling, Xiarui Qian, Zhewei Mao
Investigating Consumer Attitudes Toward Recessive Advertising in Short-Form Videos. HCI (37) (2024)