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Investigating Consumer Attitudes Toward Recessive Advertising in Short-Form Videos.
Xiaoliang Fu
Lili Liu
Siyi Liang
Zipei Ling
Xiarui Qian
Zhewei Mao
Published in:
HCI (37) (2024)
Keyphrases
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attitudes toward
statistically significant
college students
electronic word of mouth
high school
computer technology
computer assisted language learning
consumer behavior
internet advertising
hong kong
online shopping
gender differences
computer usage