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Zhen-Yu Chen
ORCID
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Cross Cultural
Marketing Strategies
Life Cycle
Customer Loyalty
Top Venues
HCI (14)
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Publications
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Zhen-Yu Chen
,
Yen Hsu
Kansei Marketing Strategies for Cultural and Creative Products.
HCI (14)
(2023)